My website looks awesome; isn't that all that matters? Well, maybe, but it's important to remember that there are lots of browsers, not just the one on your computer, and they render your site the way their developers intended, not necessarily they way you did. If your website can't be viewed on the majority of the available browsers, you may lose out on a lot of traffic. Oh yeah, and by the way, did you know that some of those web browsers never actually display an image? They are called Text-Only Browsers, and their sole job is to ...

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NOT!!!  This adage definitely does not apply to your website which must be marketed or people simply won't know that it's there. Fortunately, marketing your website doesn't have to be expensive; however, it does need to become a part of everything you do.

Often businesses incorrectly assume that "search engine optimization" is the most important method of marketing their website and, as a result, wind up ignoring the obvious. In truth, website marketing should fall right in line with the marketing you are already doing, such as your business literature, newsletters,written and ...

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One thing I spurn more than anything as I surf the web is sites that automatically blast me with audio, be it background music, talking characters, or a video. I may be deep in the middle of a teleconference with bigwigs all over the world, and "OOPS!  Sorry guys!" as I click the back button to save myself from the inevitable silence on the other end of the phone. I wish there was a browser that would allow me to leave these sites off of my search results or that would flash a warning signal before I clicked in. Oh, ...

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In our last blog post, we discussed the importance of internal links and how they affect your website's Search Engine Optimization. So now, while we are on the subject of linking, it seems appropriate that we discuss the other links on your site, the external ones.

External links, by definition, are links to pages that are outside of your domain. Many SEO gurus believe the combination of your outgoing and incoming external links is the strongest factor in developing your search engine ranking power.

In this blog, we are going to focus on your outgoing external links, but to that point...

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Your website structure and internal links are two of the largest factors in Search Engine Optimization that are often overlooked despite the power they provide. It always amazes me to find that so few websites make use of the relevant information they have at their fingertips, that which is contained within their own pages.

So, as you begin designing your website structure, it is important to plan out your internal links, keeping in mind these important factors:

Site Navigation – Your site navigation consists of the navigational menus that ...

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Selecting the right font for your website is one of the most important decisions you can make for your website. Font styles impact moods and emotions. They can present a friendly spirit or set forth a cold and rigid tone. That being said, unless you are ready to get into some heavy coding, your choices are limited.

Even though you may have hundreds of wonderful fonts available to you on your computer, ...

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Though online banner ads faded in popularity for quite some time, they are back and with a vengeance, taking on an invigorating life of their own. If properly managed, banner ads can be a good source of new visitors to your website. The success of your banner ad campaign is directly linked to the design and placement of your ad. For this reason, it is important that you be willing to go through a period of testing, running your banners over time, with slight changes here and there, and measuring your results.

Many studies have been performed to determine what makes a banner ad effective, resulting in the following recommendations ...
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An important but often forgotten step in developing your website is planning your content. Your content tells your visitors your story, it answers their questions, motivates them to make decisions, sets their expectations, and ultimately builds their trust in your brand.

One of the most important things you can do for your visitors is to provide them with meaningful information, not just details about your products and services. Content can be hard to formulate since it is often a moving target. It requires dedicated resources to plan, develop, publish, and ...

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Choosing the colors for your website is an important decision that can be especially tough when designing a site for a business that has no established color scheme. You may not have realized it, but the colors of your site can actually have a psychological effect on your visitors.

I recommend that you select three colors that you will use consistently throughout your site. For your primary color, you may want to consider the emotions that specific colors can invoke. For example:

• Red: food, energy, passion, excitement, power, aggression, ...

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Whether you are a multinational corporation or a one-person home-based business, your brand says a lot about you and your company. It can help set you apart from the competition and form the groundwork for future growth. Your brand is more than just a logo on your letterhead and business cards. It is your identity, letting the world know who you are, what you do, and how you do it. ...

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